Roasted Makhana Wholesale Price
The demand for roasted makhana has surged across Indian and global markets due to its low-fat content, satisfying crunch, and diverse flavor options. Retailers, distributors, and B2B buyers are increasingly turning toward roasted makhana due to its scalability, consumer appeal, and extended shelf life. Understanding the current Makhana Wholesale Price in Bihar is critical to ensuring strong profit margins and strategic sourcing.
What Is Roasted Makhana?
Roasted makhana is phool makhana (fox nuts) that has been dry-roasted, often flavored with spices like peri peri, masala, or Punjabi tangy mix. It is a ready-to-eat snack known for:
- Low calorie and fat content
- High magnesium and fiber levels
- Crispy texture that retains freshness
Common Flavors:
- Peri Peri Makhana
- Tangy Cheese Makhana
- Salted Makhana
- Masala Makhana
- Chocolate-Coated Roasted Makhana
Roasted Makhana Grades and Sizes
| Size | Weight Category | Usage |
|---|---|---|
| Small (75g–90g) | Retail packs | General consumer snacks |
| Medium (100g–200g) | Retail + B2B | Combo snack packs, gift boxes |
| Bulk (1kg–10kg) | Wholesale B2B | Packaging, rebranding, exports |
Current Makhana Wholesale Price in Bihar (Roasted)
The pricing varies based on grade, flavor, mill origin, and seasonal factors. Below is a region-wise chart showing the current rates:
| Region | Roasted Makhana Price (per kg) | Flavor Type | Supplier Hub |
|---|---|---|---|
| Katihar | ₹620 – ₹680 | Plain / Salted | Katihar Mill |
| Darbhanga | ₹650 – ₹700 | Masala, Chatpata | Local Makhana Units |
| Begum Bazar | ₹670 – ₹740 | Gourmet, Peri Peri | Distributor Cluster |
| Jodhpur | ₹690 – ₹760 | Tangy, Cheese | Export Processing Hub |
| Pelhar | ₹640 – ₹700 | Plain, Masala | Snack Manufacturers |
Factors Affecting Roasted Makhana Pricing
- Flavor complexity (masala & peri peri cost more)
- Ingredient quality (organic ingredients vs regular)
- Packaging style (vacuum-sealed, nitrogen-flushed)
- Processing origin (mills like Katihar Mill or branded facilities)
- Shelf life and preservative usage
Key Types of Roasted Makhana in Demand
- Plain Roasted Makhana – Preferred by fitness-focused buyers
- Flavored Makhana – Peri peri, masala, chatkara for retail shelves
- Gourmet Makhana – High-end packaging for export or gifting
- Chocolate Roasted Makhana – Innovative crossover snack
Organic Roasted Makhana – Certified makhanas for health stores
Common Packaging Sizes
| Packaging Size | Use Case | Price per Unit (Approx.) |
|---|---|---|
| 75g | General retail | ₹45 – ₹70 |
| 90g | Snack chains | ₹50 – ₹80 |
| 100g | Supermarkets | ₹60 – ₹90 |
| 250g | Gift or combo packs | ₹120 – ₹160 |
| 1kg | Bulk food service | ₹600 – ₹720 |
Note: Unit prices vary based on brand, flavor, and packaging style.
Featured Brands Offering Wholesale Roasted Makhana
- Balaji Brand Makhana – Known for peri peri & tangy cheese variants
- Surya Makhana Flakes – Large scale roasted makhana production
- Sonal Foods – Offers chocolate makhana and zesty masala flavors
- Udyog National Makhana – Bulk roasted and organic options
- Aggarwal Food Products – Export-ready 300g & 250g packs
These brands operate across Katihar, Pelhar, and Jodhpur, managing high-volume shipments and regional distribution.
Benefits of Buying Roasted Makhana in Bulk
- Higher margins on resale in retail and ecommerce
- Longer shelf life than raw makhana
- Greater appeal to health-conscious consumers
- Flexible flavor combinations for market customization
- Scalability for both local and international markets
Buyer Tips for Wholesale Orders
- Request samples before full order confirmation
- Confirm ingredient list and nutritional labeling
- Choose mills with food safety certifications
- Understand regional pricing fluctuations
- Ensure flavor coating is even and oil-free
Regional Export Trends from Bihar
- Shelf Life: 6 to 9 months (with sealed packing)
- Ideal Conditions: Cool, dry, and dark environment
Avoid: Humid storage, direct sunlight, or re-opened packs
Retail & Ecommerce Ready Roasted Makhana
Online shopping platforms like Amazon, Flipkart, and JioMart have fueled the makhana online boom. Retailers are now sourcing directly from mills for white-label branding.
Features Expected by Buyers:
- Nitrogen-flushed resealable pouches
- Attractive flavor labeling (peri peri, zesty, salted)
- 75g–250g combo packs for cross-selling
Pricing Chart – Regular vs Sale Price Comparison
| Flavor Variant | Regular Price (₹/kg) | Sale Price (₹/kg) | Unit Size Options |
|---|---|---|---|
| Peri Peri | ₹700 | ₹660 | 75g / 90g / 250g |
| Masala | ₹680 | ₹640 | 100g / 250g |
| Plain Salted | ₹650 | ₹600 | 1kg / Loose |
| Chocolate Coated | ₹750 | ₹710 | 90g / Gift Packs |
| Organic Unsalted | ₹720 | ₹680 | 100g / 1kg (bulk) |
Sales Strategies for Roasted Makhana Retailers
- Position it as a guilt-free snacking option
- Use premium packaging to attract modern trade
- Bundle with dry fruits for festive combos
- Offer introductory pricing or flavor trials
- Use QR codes for ingredient transparency
Final Thoughts
The roasted makhana market is booming. With growing health awareness and the evolution of flavor preferences, this crunchy, protein-rich snack has secured a solid position in both domestic and global retail.
For resellers, distributors, and private label brands, knowing the Makhana Wholesale Price in Bihar allows strategic planning, better cost control, and higher margins. By sourcing directly from mills like Katihar Mill, Pelhar processing units, and networks around Begum Bazar, you can build a sustainable supply chain for roasted makhana that aligns with your pricing and packaging goals.